Bassmaster Apparel and AccessoriesOf course we’re going to recommend our own apparel as a Christmas gift — what else would you expect? From cozy hoodies and long sleeves to hats, fleece, and even youth gear, Bassmaster’s apparel line has something for every angler in the family. Whether you’re gearing up for tournament season or just want to rep your favorite brand off the water, these pieces hit the perfect balance of comfort and pride. Plus, it’s Bassmaster — you know it’s made for people who actually live this lifestyle.Shop the full collection at Bassmaster.shop Deeper Max Meet new Deeper MAX. Take your fishing to the next level with unparalleled accuracy and personal 3D depth mapping. Pair it with Fish Deeper, for an all-encompassing experience, allowing you to plan, analyze and log your fishing adventures. Versatile use, compatible with bank fishing, kayak or small boat and ice fishing. $279. Dpsonar.com Evolution Outdoors Ballistix TraysTerminal tackle is the backbone of any rig, and losing time because of scattered hooks and weights is costly on tournament day. The Ballistix Terminal Tray delivers a patent-pending, fixed-layout design that organizes terminal tackle by size and type. Its drop-down ridges in the lid lock into place over the compartments, ensuring hooks stay put—even in rough water. The rugged, bulked exterior, waterproof gasket, and X-Rust corrosion inhibitor mean your gear stays pristine in any condition. Quick, one-handed access via a labeled compression latch makes it efficient and reliable. If you’re tired of terminal tackle chaos, this tray is the upgrade you’ve been waiting for. Enter the Ballistix HANGR Tray—a patent-pending design that stores baits at an angle, preventing entanglement while maximizing capacity. Evolutionoutdoors.com Epic Baits Matt Becker Scan Headstands out with its uniquely designed concave head, which is purpose-built to push water on the retrieve, drawing attention from targeted fish. A key feature of this jig head is the added flake coating, specifically formulated to deliver a crisper, clearer sonar return on forward-facing units. Additionally, the Scan Head incorporates a braided hook keeper, allowing anglers to apply a small amount of super glue for superior bait-holding power — outperforming traditional wire keepers on the market. The Scan Head is available in a wide range of sizes from 1/8 to ½ ounce with hook sizes from 2/0 to 5/0, providing versatility for a variety of soft plastics and fishing situations. $7.49. epicbaitsfishing.com Moultrie EDGE 2 The EDGE 2 cellular trail camera makes it as easy as possible to scout deer, ensuring you’re in the right place at the right time. The EDGE 2 reliably connects automatically to the strongest cell signal in your area, so you never miss a shot. It also gives you limitless image storage with Built-in Memory and enables you to trigger images straight to your phone any time, from anywhere. $79.99 (2 pack). Special offer valid through Dec. 2. Moultrie.com Parkit360 Force Electric Trailer Dolly with Third Wheel AdapterPark utility trailers, boats, and RVs with ease. This compact, battery-powered trailer dolly opens a world of parking possibilities (that tow vehicles just can’t access). Our classic Force model offers towing capacities up to 10,000 lbs., allowing you to park even large trailers with precision. Compatible with 2″ and 2 5/16″ trailer couplers. Moves trailers on firm grass, gravel and asphalt. Use code BASS25 when you buy a Force 5K or 10K trailer dolly and get a free Third Wheel Adapter. Parkit360.ca Yamamoto Hinge MinnowThe 6” Yamamoto Hinge Minnow features a hinged tail for lifelike rolling action, flanged shoulders to slow movement, and weighted lamination for realistic, stable swimming that attracts big fish. $9.99. Yamamotobaits.com 2026 Bassmaster Wall CalendarSave the dates! Can’t miss event dates for Bassmasters biggest tournaments—Bassmaster Classic, Elite Series and Opens are filled in for each month. Prime fishing days are marked so you can plan your trips and get proven tips and tactics to catch more and bigger bass, all year long. $20.90. Bassmastercalendar B.A.S.S. BeanieBassmaster.shop B.A.S.S. TumblerBassmaster.shop Bait the Halls CrewBassmaster.shop Bait the Halls TeeBassmaster.shop Bassmas BlanketBassmaster.shop Bassmas Lights CrewneckBassmaster.shop Bassmas OrnamentBassmaster.shop Bassmas PuzzleBassmaster.shop Bassmas Wrapping PaperBassmaster.shop Bassmas Wrapping PaperBassmaster.shop Santa Bill Dance Crewneck (Back)Bassmaster.shop Bill Dance Tee (Front) Santa Bill Dance Tee (Back)Bassmaster.shop Bass Pro Shops 10% Off Special Holiday Gift CardsSave 10% on Special Holiday Gift Cards. Valid November 1 through December 7. Special Holiday Gift Cards available for use starting Christmas Day. 10% off special gift cards purchased in-store and online. Does not apply to eGift cards. Limit five per household. Discounted gift cards may not be purchased using gift cards. Basspro.com Bass Pro Shops Johnny Morris CarbonLIte CombosThe Johnny Morris CarbonLite Spinning Reel is light but strong, fun to fish, and extremely durable. It’s built on our high-performance carbon composite frame, with a double-anodized aluminum spool; inside, its stainless steel mainshaft complements advanced Micro Pitched Gearing (MPG) for smooth, seamless operation. The quality 8-bearing system includes 7 stainless steel ball bearings plus PowerLock™ instant anti-reverse. Tough stainless steel-reinforced drag; machined-aluminum handle for balanced winding. The Johnny Morris CarbonLite Spinning Rod is made with RT4 Graphite using advanced Carbon Coil Technology™. Extremely light and sensitive, it features premium Fuji FaZlite guides, skeletonized air reel seat with maximized blank exposure, and performance Winn® handle grips for ultimate comfort. Covered by our Extraordinary 10 Year Warranty. Basspro.com Bass Pro Shops Extreme Rolling Rod RackGarage-ready and dock friendly, our Bass Pro Shops® Extreme Rolling Rod Rack gives you a serious mobile storage option for your fishing rods and combos. It’s built for rugged use both indoors and out, with composite PVC waterproof materials and stainless-steel hardware. The wide 1-piece side panels feature built-in handles and smooth 360° locking casters for easy maneuvering. The easy-assemble Bass Pro Shops Rolling Rod Rack holds up to 16 fishing rod and reel combos (eight on each side) with rod-rest grooves sized extra wide to accommodate your beefy offshore rods. Rod combos not included. $149.99. Basspro.com Bass Pro Shops XPS Backpack Tackle BagThis fishing backpack boasts a super-tough 600-denier polyester construction with an abrasion-resistant base to stand up to all your fishing adventures. The double-decker design means you get twice the storage capacity without increasing the bag’s footprint, plus the dividing shelf between the top and bottom compartments can be removed to allow storage of 3700 boxes or bulkier items. The large openings on the 2 main compartments mean your gear is easily accessible, while a padded back and shoulder straps ensure comfortable transport. This Bass Pro Shops fishing bag holds up to ten 3600 utility boxes (four included), and boasts roomy zip-secure pockets for tools, baits, and accessories. $99.99. basspro.com World Wide Sportsman 3D Cool Nylon Angler 2.0 ShirtRedesigned for improved fit and functionality, this men’s fishing shirt is made of 100% CiCLO® nylon. A special durable water-repellent (DWR) finish amplifies that capability. If this performance fishing shirt does get wet, the moisture spreads out for faster drying. Plus, 50% brrr°® polyester/50% polyester mesh on the back yoke with 3D Cool powered by brrr° feels cool to the touch while promoting cooling airflow, so you can stay comfortable in the heat. The button-down, flip-up collar keeps harmful rays off your neck, a vented cape enhances breathability and roll tabs on the long sleeves help to keep them securely rolled. Other helpful features on this World Wide Sportsman fishing shirt for men include 2 multifunction chest pockets, a handy rod loop, and a utility loop on the right pocket. $45-$50. Basspro.com Garmin ECHOMAP Ultra 2 16″Maximize time on the water with the new 16” ECHOMAP Ultra 2 chartplotter. Offering built-in tools to help find and catch fish, it features a 16″ touchscreen with keyed assist, full HD in-plane switching display for ultimate clarity and an HDMI output to display live sonar on a TV or external display. It’s preloaded with Garmin Navionics+ maps and comes with a GT56UHD premium all-in-one scanning transducer that delivers Ultra High-Definition ClearVü and SideVü sonar with Garmin CHIRP traditional sonar. Plus, there’s support for the full line of LiveScope live sonars. $4,799.99. garmin.com Humminbird XploreDesigned for ease of use with intuitive features to be used right out the box. Seamlessly pair XPLORE with Minn Kota trolling motors and anchors for easier boat control. Those products integrate and communicate with one another for an unparalleled control. Navigate over 13,000 lakes, waterways, and coastal waters in the United States and Canada safely and with confidence. Tools like 1-foot contours, depth and shallow water highlights help you traverse waters with certainty. Managing your waypoints as gotten easier, with the ability to sync 10,000 waypoints with a smartphone using the One-Boat App and tag then with custom colors and icons. Group, sort and edit waypoints on and off the water with ease. Available in 9-, 10.1- or 12.1-inch displays. Starting at $1,499.99. humminbird.johnsonoutdoors.com Lowrance Elite FS 12Easy to use and simple to install the Lowrance Elite FS 12 is packed with features at an affordable price. You get ActiveTarget 2 live sonar, extreme high resolution Active Imaging HD with Lowrance CHIRP sonar, SideScan and DownScan Imaging with Fish Reveal and pre-loaded C-MAP Discover Onboard Charts to help you spend more time fishing, less time searching. $2499. Lowrance.com Lowrance Eagle Eye 9Eagle Eye™ is the world’s most accessible fish finder with live sonar. Focused Forward and Down live sonar combines with CHIRP & DownScan Imaging™ with FishReveal™ in one transducer, along with detailed C-MAP® charting on a crystal clear IPS display. $999. Lowrance.com Daiwa Tatula X TWThrough manufacturing efficiencies Daiwa discovered ways to share previously ground-breaking technologies of its top-tier reels with the new Tatula X TW 100. For under $150 you get the Tatula pedigree in an affordable package. That includes Daiwa’s HYPERDRIVE System suite of advanced technologies that enhance overall performance, durability and smoothness. The HYPER Armed Housing with its corrosion resistant and lightweight aluminum frame and side plates surround the smoothness and durability of the HYPERDRIVE DIGIGEAR. More top-tier features include Daiwa’s patented T-Wing System that lets line flow freely with minimal friction on cast and retrieve, as opposed to being limited with round line guides. The reel also has Daiwa’s MAGFORCE-Z Spool, engineered to maximize casting distance with a broad range of lures. $149.99. Daiwa.us.com Daiwa Ballistic MQ LTDaiwa calls this new entry its premium class reel while priced like a midrange model. Features include Daiwa’s exclusive AIRDRIVE system delivering exceptionally lightweight, rigid, durable and corrosion resistance. MQ also delivers 360-degrees of stability and improved waterproofing. LT stands for “Light Tough,” or minimalists technology that allows the reel to be smaller but with increased strength. Available in 1000, 2000, 2500 and 4000 models. $239.99. daiwa.us Daiwa Luvias STAt just under 5 ounces, the new Luvias ST weighs about the same as a deck of playing cards, also likely making it the lights spinning reel ever. That makes the Luvias ST (Sensitive Tune) a super finesse reel when spooled with 4- to 6-pound test monofilament or 6 to 8-pound braided lines. $429.99. daiwa.us Daiwa AIRD 80Priced at $99.99 the new AIRD 80 is a prime gateway into fishing a baitcasting reel, featuring Daiwa’s MAGFORCE magnetic spool braking system which reduces backlash. The braking system can be adjusted to lure weight and wind conditions, further reducing spool overrun. MAGFORCE works in concert with Daiwa’s LC (Long Casting) concept to maximize casting distance, while the compact size of the reel makes it ideal for smaller hands, and specifically young anglers and women. $99.99.  Lew’s KVD Elite Casting Reel (2025)Equipped with advanced PARAMAG RX Braking System for total control during long casts while minimizing backlashes for seamless performance. Premium seven Bearing System with stainless steel double-shielded ball bearings for smooth casts. Anodized aluminum Speed Gears with P2 Super Pinion technology for optimal gear alignment and long-term smoothness. Zero Reverse one-way clutch bearing for instant hook-setting power without back-play. Carbon fiber drag for max drag power. Two-stage titanium-coated zirconia line guide for longer casts and smooth, precise line placement. www.lews.com Lew’s King Accel RXBuilt with innovative ParaMag RX braking system, a friction-free, radial paramagnetic design that ensures exceptional castability while providing maximum control and minimizing backlashes for smoother, more precise performance every time. This hassle-free system applies even force across the brake surface without requiring electronics or batteries, offering reliable, noise-free operation with no need for maintenance. Built with six bearing system for smooth and reliable operation, with lightweight graphite frame and side for perfect balance of strength and durability. Brass gears, meticulously cut on advanced Hamai CNC machines, deliver unparalleled cranking power with less wear for smooth, consistent retrieve. The 32mm spool, equipped with a Knot Slot, offers superior strength under pressure and makes line connection easy and seamless. www.lews.com Lew’s KVD Elite Casting and Spinning Rods (2025)Built with premium IM8 graphite blanks or composite blanks for crankbait models, featuring FOCAS technology to boost tip strength and overall durability without sacrificing sensitivity for detecting light bites. Crankbait models feature composite construction for maximizing hookups and fish landing rates with reaction baits. Unique KVD coding system labeled on rod blanks for easy identification of each rod action. Stainless steel guide frames feature zirconia inserts for exceptional hardness and smooth surface for resistance to wear and tear caused by fishing line. High density EVA split grip handle. Casting models include Full Contact reel seats for unmatched sensitivity. Spinning models offer exceptional grip and comfort with Lew’s exclusive Comfort Plus reel seats. Stainless-steel hook keeper adds practicality, providing secure storage for hooks of any size. www.lews.com SEVIIN GX Series CastingProfessional-grade GX Series Casting Reels feature a 1-piece aluminum frame combined with a rigid aluminum gear-side cover for zero gear torque, 9+1 bearings with premium Japanese spool bearings, a thick 95-mm carbon fiber handle, technique-optimized spools, and a dual magnetic/centrifugal braking system for optimal tuning in diverse fishing scenarios. Six 150-size GX models offer uncompromising performance and reliability and are available in three gear ratios with right or left retrieve. Available August 2025. MSRP: $220. Seviinreels.com Shimano ExscenceExsence B is engineered with Shimano’s most advanced reel technologies, empowering anglers with longer, more accurate casts, ultra-responsive control, and smooth, powerful retrieves. The lightweight frame is now available in a 2500-size option with ultra-fast XG gearing (6.4:1), making it the perfect spinning reel for targeting bass with finesse tactics. At the heart of the Exsence B lies the MGL Rotor, constructed from a lightweight carbon-infused CI4+ material. The rotor’s asymmetrical design slashes rotational inertia to give anglers instant startup and agile bait control with every handle turn. Exsence B is built to perform under pressure with proprietary Shimano technologies. InfinityLoop enhances spool oscillation and line lay to deliver longer, more fluid casts. Infinity Drive provides effortless reeling under load and InfinityXross gear design for improved durability. Exsence B also features Rapid Fire Drag to enable fast and precise drag adjustments in the heat of the fight, while the DuraCross drag system provides silky-smooth resistance with added durability. The Anti-Twist Fin further enhances line management by maintaining consistent tension and reducing slack. $599.99-$609.99. fish.shimano.com Shimano OutlierEngineered specifically for casting big baits, the Outlier series features Shimano’s Spiral X and Hi-Power X blank technologies for unmatched accuracy, sensitivity and power. Durable Fuji K-Frame guides, a custom CI4+ reel seat, and spiral EVA handles ensure the rod can withstand heavy bait deployment while minimizing angler fatigue. $349.99. Shimano.com 13 Fishing Myth Shaker The Shaker Spinning Rod was developed to impart the exact right action anglers need to shake a minnow to perfection. It comes in two model sizes: 6′ 9″ and 7′ 2″. The shorter model has a medium-light power, while the longer size has a medium-light magnum power. Both models impart fast action. Features a line rating of 4- to 10-pound test and 6- to 12-pound test, and a lure rating of 1/16 to 1/2 and 3/16 to 3/4 ounces. $199.99. rapala.com 13 Fishing Oath ShakerThe Shaker Spinning Rod was developed to impart the exact right action anglers need to shake a minnow to perfection. This fast-action rod comes in lengths of 6’9” and 7’2”. It comes in line ratings of 4 to 10 pounds. and 6 to 14 pounds, and lure ratings of 1/16 to 1/2 ounces and 3/16 to 3/4 ounces. $99.99. rapala.com 13 Fishing Jinx SeriesCrafted with Japanese 24-ton Graphite Blanks, Evolve Stainless Steel Tangle-Free Guides with Aluminum Oxide Inserts, an Evolve Snagless Hook Keeper, and a custom Evolve Reel Seat. Rods range in action from moderately fast to extra fast. Powers range from ultra-light to heavy. The Jinx series includes Spinning, Spinning Finesse, Spinning Panfish/Trout, Casting Split Grip, and Casting Full Grip. One-year limited warranty. $79.99. rapala.com Great Lakes Finesse CX RodsWhen targeting the biggest, most pressured fish, every inch of casting distance, every subtle bite detected, and every battle fought on light line matters. Those are the design fundamentals of the new Finesse CX line of rods. Traditional rods fall short when it comes to casting ultra-light baits far enough, feeling the lightest bites, and maintaining the perfect balance of power and finesse to land trophy fish on small hooks and light line. The Finesse CX series is engineered to solve all these problems. $399.99. lurenet.com SEVIIN GXR Lite CombosAll-new GXR Lite Combos bring St. Croix performance and SEVIIN reliability to the premium, light-line spinning-combo market. Offering 5 precision-matched models optimized for light and ultralight freshwater presentations, GXR Lite Combos combine SCII carbon fiber blanks, stainless-steel hybrid guide trains, premium-grade split-grip cork handles, and smooth 2000-size SEVIIN spinning reels for elevated fishing experiences. Available August 2025. MSRP: $200 to $210. Stcroixrods.com St. Croix Legend X2St. Croix’s lightest rods ever, Legend X2 is crafted from an all-new SCVII material. It features a first-ever machined-premium-cork TRIGON handle, titanium guides, carbon fiber reel seat with skeletonized aluminum nut, VEIL scrim, all top St. Croix technologies, and an electrostatically applied finish. Available in 11 casting and 11 spinning models. Available August 2025. $610 to $645. Stcroixrods.com Daiwa Tatula CT/Bass Pro Shops Pro Qualifier Baitcast ComboThis combo is just solid all the way around. The Daiwa Tatula CT reel fits comfortably in your hand and casts like a dream with its lightweight one-piece aluminum frame and Magforce cast control. It’s paired with the Bass Pro Shops Pro Qualifier rod, which has that perfect mix of sensitivity and backbone thanks to its RT3 Graphite blank and Powerwall construction. Whether you’re a beginner or more advanced, this setup feels dependable and smooth from the first cast. If you’ve got someone on your list who’s serious about bass fishing—or just ready to upgrade from their starter combo—this is a gift that’ll actually get used all year.$224.98. BassPro.com ProFISHiency Retro Baitcast ComboIf you’ve got a girl who’s really into aesthetics, this is such a fun pick. ProFISHiency has a bunch of patterned combos with bold colors, but this one’s my favorite because of the camo design. Camo is really in right now in girl world, and this setup looks as good as it fishes. The Retro reel has a smooth 7-bearing system with a zero-play anti-reverse, and the rod’s lightweight IM6 graphite blank feels balanced and easy to control. It’s a super cute, high-performing setup that’s perfect for any angler who wants something stylish and different from the usual.$114.99. BassPro.com Mustang Survival Elite 120The redesigned Elite 120 enhances neck comfort while ensuring a secure fit for all body types, even at high speeds. Exclusive to Mustang Survival in North America, the Hammar MA1 automatic inflator features hydrostatic technology to prevent accidental activation from rain, spray, or humidity, with a single-point indicator for effortless maintenance. Tested by anglers and fast boat operators, the Elite 120 delivers a perfect balance of safety and confidence in a lightweight, easy-to-wear, automatically inflatable PFD. $299.99. mustangsurvival.com Daiwa D-VEC Reel BagThe innovative D-VEC Bag puts a heavy-duty nylon forcefield around 7 to 8 small to midsize reels, spinning or baitcasting. The case’s innerworkings are intuitive and utilitarian. The case is also designed to individualize protection for the shape and size of each reel. Semi-firm and padded dividers offer a modular approach to customizing fit. Double zippers open and close a mesh storage pouch that is ideal for spinning reel handles, keys, and that priceless fishing license. Externally, the rugged D-VEC Reel Bag sports a robust zipper with easy-open, oversized pull-tabs. A comfortable sewn-in handle satisfies quick grab items, while an adjustable and removable shoulder strap easily totes treasures through the airport. $39.99. daiwa.us Battery Tender Charge N StartA two-in-one battery charger and jump starter with smart technology and powerful jump-staring power. This intuitive device automatically switches from charging a vehicle/boat/ATV battery to jump starter when battery is fully charged. Compatible with standard (sealed or flooded lead acid), AGM, GEL, and lithium batteries. Leave the battery cables behind. This charger/starter doesn’t need a jump when you are off the grid hunting or out on the water. $129.95-$169.95. BatteryTender.com Plano Z-Series Waterproof BackpackI love this product as a gift because, as a married woman who also has a man who fishes, I actually like keeping my own tackle bag separate from his. I tend to be more organized, and this makes it easy to grab my gear and go fishing with a friend without having to dig through his stuff. The Plano Z-Series Waterproof Backpack is 100% waterproof, built from heavy-duty PVC with welded seams and a roll-top design that keeps everything dry on rainy days. It also has comfortable straps, multiple pockets, and comes with two tackle trays — so it’s practical and stylish. A must-have for anyone who likes to keep their tackle neat and ready to roll.$119.99. BassPro.com Great Lakes Finesse Terminal WalletBuilt with a heavy-duty nylon shell and 48 waterproof 3.5-inch x 4.5-inch pockets to keep terminal tackle dry, organized, and easy to find. Perfectly sized for all Great Lakes Finesse terminal tackle and ideal for any terminal gear. $6.99. lurenet.com Plano Stowaway Featuring rigid, pre-cut dividers to prevent tackle migration, Rustrictor technology for built-in corrosion resistance, and a single-latch closure for quick, one-handed access, this upgraded utility box ensures gear stays protected and easily accessible. For those needing extra protection, the Plano Waterproof StowAway includes a Dri-Loc seal for a watertight barrier and an ultra-clear lid for enhanced visibility and durability. Available in multiple sizes, proudly made in the USA, and offered at an accessible price. $7.99-$19.99. planooutdoors.com Rapala Stainless Steel PliersThe Super Stainless Steel Pliers feature a precision internal jaw spring to automatically keep its jaws open, a side cutter purposely made for line and leaders, and a built-in lanyard attachment point. Plus, the robust ergonomic comfort grip handles are safer and more comfortable for your hands. Two sizes: 6 1/2-inch and 8 1/2-inch. $23.99-$26.99. Rapala.com Rapala XD Super Line ScissorsThe XD Super Line Scissors, made with high-grade Stainless Steel construction, feature a micro-serrated cutting edge designed for braided line and oversized finger holes. The premium design promised 5000 cuts while maintaining its edge, sharpness, and cutability. $9.99. Rapala.com Gamakatsu G-Box Double Sided Slit Foam Utility CaseDesigned with double-sided precision-cut slit foam, this compact utility box securely holds hooks, jigs, flies, and pre-tied rigs, while maximizing storage space. The layout makes organizing small tackle effortless, keeping everything organized and tangle-free. The case features a one-handed opening design for quick access and rounded corners for easy access from a packed tackle bag or boat compartment. Available in two water resistant sizes: 3200 (8.1″ x 5.7″ x 1.6″) and 3600 (10.8″ x 7.4″ x 1.7. $13.99-$$18.99). gamakatsu.com AFTCO Breakwater GlovesKeep hands dry and protected. Fully waterproof with a 100% sealed membrane for cold, wet, and windy conditions. Touchscreen-compatible fingertips and 4-way stretch fabric deliver flexible comfort for all-day wear. $55. Aftco.com AFTCO Expedition DuffleMade from rugged 840D ballistic nylon with a clamshell opening, internal divider, and a wet/dry bottom compartment to keep gear dialed. Exterior stash pocket for fast access. Multiple grab handles, tuck-away backpack straps, and a crossbody strap provide carry options for any mission. $179. Aftco.com Bajio Limited Edition Mossy Oak CollectionLimited run frames feature Mossy Oak’s iconic patterns, paired with Bajio’s technical, water-inspired eyewear featuring blue light-blocking polarized LAPIS lens technology. Available in Bajio favorites Las Rocas, Vega and Palometa frames, all in Mossy Oak Bottomland pattern. From $219. Bajiosunglasses.com Sitka Dew Point JacketWith a breathable and lightweight build for comfort during the most demanding pursuits, the Dew Point Jacket is engineered to pack down tight into the recesses of your bag, never taking up space, but always ready to be deployed at a moment notice. $375. Sitkagear.com Sitka Equinox Guard HoodieUltra-lightweight, breathable, tightly knit stretch fabric helps prevent against bites. Insect Shield® repels mosquitoes, ticks, ants, flies, chiggers and midges (no-see-ums). $159. Sitkagear.com Sitka Rover Gore-TexGORE-TEX® waterproofness, ultra-durable construction, and sneaker-like comfort form the ultimate go-anywhere, do-anything footwear. $149. Sitkagear.com YETI Rambler Insulated Food JarKeep your chili from getting chilly before lunchtime with this 16-ounce food jar featuring double-wall vacuum insulation. The 100% leakproof MagVent lid allows you to stash it inside a boat storage compartment without a worry. Available in 8 ($35) or 16 ($45) ounce sizes. YETI.com YETI Rambler Water Bottle Available in many sizes, we like the 64-ounce version (aka your daily eight glasses/eight ounces of water per day). You get all day hydration and that’s why the 64 is a favorite of the Bassmaster Elite pros like Brandon Palaniuk and Carl Jocumsen. Engineered with a No Sweat exterior, made with kitchen grade stainless steel, and 100 percent waterproof. Includes Chug Cap. $65. YETI.com YETI LoadOut Go Box 15This grab-and-go (not a cooler) box is the perfect size for storing essentials you don’t want to misplace in larger containers. Call it your go-to box as a safety kit or electronics vault. Features a stack and pack design and customizable interior storage options. $125. YETI.com YETI Rambler Stackable Mug with Durasip Ceramic LiningIt’s a 14-ounce versatile, stackable camp mug that doubles as a camp bowl for hot foods. What makes it stand out is the nonstick, no-mess interior that resists staining from highly acidic beverages like coffee. The DuraSip™ Ceramic Lining is fused to 18/8 stainless steel, making it tough enough to take a tumble. $35. YETI.com Turtlebox Ranger Portable SpeakerPacks the Turtlebox signature power and durability into a smaller, more portable design built for everyday adventure. Drop, crush and dust-proof, magnetic slide mounts, top handle and 12 hours of battery life. Perfect for camp, beach and bass boat. $249. Turtleboxaudio.com Irish Setter Fifty BootThe 6-inch leather Setter Fifty pays homage to the Irish Setter style that achieved iconic status in the 1950s. Updated features include round toe style with full-grain leather sourced from tanneries with Gold Standard sustainability practices. Outsole made from recycled content with Extralight compound making boot extremely lightweight for all day comfort. CuShin tongue eases shin pressure, while breathable stretch nylon collar adds ankle comfort. Pull loop makes the boot very easy to put on and take off. Available in two styles for men and women. $189.99. irishsetterboots Bushnell Engage 10×42 BinocularsQuality glass in a lightweight package ideal for travel, live events and easily packed in a kayak or bass boat. Binoculars are IPX7 waterproof rated and have Bushnell’s exclusive molecularly bonded EXO Barrier for a clear image no matter the weather. Protected by Bushnell’s full lifetime Ironclad Warranty. $149.95. Bushnell.com World Wide Sportsman Ultimate Angler Convertible PantsOkay, so I chose this photo just because it shows the seams better—but personally, I’d go with the black pair. These pants are just so efficient it’s funny! They zip off at the knee so you can switch from pants to shorts in seconds, which is perfect for days that start off chilly and end up warm and sunny. They’re made from soft, recycled nylon with just enough stretch to move comfortably, plus they’re water-repellent, quick-drying, and offer UPF 50+ protection. I’d probably talk about these nonstop if I had them—they’re just that clever.$50.00. BassPro.com Marsh Wear Sullivan Tech Quarter-Zip Jacket for LadiesI love the ribbed fabric on this—it feels like something that’s about to be super trendy this year, yet I haven’t seen anyone wearing anything quite like it yet. It has that effortless, outdoorsy look that still feels fresh and stylish. I also love the idea of ordering it one or two sizes up to get that loose, comfy, roomy fit that you can throw over a tank or a T-shirt. It’s made from soft baffle-textured polyester that keeps you warm without overheating and has thoughtful touches like thumbholes, a cinch-adjustable hem, and dual hand pockets. The perfect piece for chilly boat mornings or fireside hangouts.$59.00–$65.00. BassPro.com AFTCO Women’s Stout ShacketThis is one of those “once you try it, you live in it” kind of pieces. The AFTCO Stout Shacket is basically a flannel and a jacket in one—ultra-warm, super soft, and designed for layering when the temps drop. It’s made with a durable cotton outer shell and a cozy fleece interior, so you get the timeless look of flannel without sacrificing warmth. I love that it has zippered hand pockets too—perfect for keeping your hands warm while fishing, camping, or sitting around a fire. It’s that mix of practical and cute that makes it a perfect gift for anyone who loves the outdoors but still wants to look put together.$79.00. AFTCO.com Simms Women’s Coldweather FleeceThis is one of those fleeces that instantly makes you want to book a cold-weather fishing trip. It’s oversized in the best way — super cozy, modern, and designed with drop shoulders that give it a relaxed, stylish look. The high-pile fleece fabric is thick and soft, making it perfect for those chilly, damp days on the water when you can’t seem to get warm. It also has a half-zip front, an adjustable hood, and a roomy kangaroo pocket lined in fleece that feels like heaven for cold hands. It’s the kind of pullover that makes winter fishing actually enjoyable — or at least a little easier to handle.$149.95. SimmsFishing.com Gerbing Torrid 2.0 Battery-Heated Softshell Jacket for LadiesWhen I say heated jackets are life-changing for a girl who fishes in the winter, I’m not exaggerating. I picked this one because it looks like you get a ton of heating coverage across the chest, back, and collar—basically all the spots that actually matter when you’re freezing on the water. It has four heat settings, up to eight hours of battery life, and even includes the rechargeable battery and charger. I only wish it had heated pockets too because that would make it perfect for thawing out your hands between casts. I struggle to warm up naturally in the cold, and honestly, this is the only thing that works.$229.99. BassPro.com ActionHeat AA Battery-Powered Touch-Screen-Capable Heated Gloves for LadiesEarlier I said I wished the heated jacket had warming pockets—but apparently, that problem’s already solved! These heated gloves are such a game-changer for cold-weather fishing. They warm your hands up to 135°F with strategically placed heating fibers that run on simple AA batteries, giving you up to 4 hours of warmth. The waterproof membrane keeps moisture out, and the cinch cuffs help lock in heat. They even have touchscreen-friendly fingers, so you can still use your phone or fish finder without taking them off. If your hands are always the first thing to get cold, these are absolutely worth it.$41.97 (Regularly $59.99). BassPro.com Huk Women’s Boatyard JacketI love this jacket because it feels like that perfect in-between layer for the chilly, windy months when you don’t quite need a full coat. The semi-cropped cut is super flattering, and the loose fit makes it easy to layer over hoodies or sweaters. The fabric is water-repellent, so it keeps off light rain or spray when you’re out on the boat, and the drawcord hem lets you customize the fit. The hand-warmer pockets are a bonus for cold mornings or sunset hangs by the water. It’s one of those practical, cute jackets you’ll end up wearing way more than you expect.$130.00. HukGear.com Huk Women’s Bayside 1/2 Zip HoodieI feel like this is one of those gifts that looks casual but still feels elevated. The Bayside Hoodie is made from this super soft, spacer knit fabric that feels luxurious without being heavy. It has that semi-cropped, loose fit that looks really flattering whether you pair it with the matching wide leg pants or just throw it on with jeans. It’s the perfect “airport to dock” kind of piece — cozy enough for travel days but still cute enough to wear out for coffee or a casual dinner. If you love that laid-back, coastal vibe, this is the one.$90.00. HukGear.com

Advertorial Content Ask Minnesota native, turned Lake Okeechobee area resident, Matt Burch what his favorite lures are, and he’ll grin and say, “A frog, a frog and a frog!” However,…